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Into Sypher's Vision

THE INSPIRATION

Shonen anime has always played a major role in content creator SypherPK's personal development. Sitting in front of the television as a kid, a young Sypher learned about dedication, passion, and following your vision — despite the opinions of others. The Metal Umbrella brand is an ode to that influence. SypherPK spent years building his audience through pure fun and connection. The vibrant colors and exploratory designs of the Too Young To Worry and Dreams collections are reminiscent of SypherPK’s anime roots and his early days of content creation.


"A lot of my passion and drive got sparked in my early years when I was around 13. I was making my first YouTube videos at that time and my motivation was having fun and connecting with people. This drop embodies that passion that I had starting out for creating content." - SypherPK 

THE EXPANSION

Metal Umbrella is an expansion of the SypherPK brand and what he’s always envisioned for himself. Metal Umbrella allows Sypher to share his creative side with his audience through exploratory designs and high quality garments.

Sypher created the Metal Umbrella brand with the support and development of Oni Studios and his partner, Daniela Ali. With over a year in the making, Sypher has envisioned Metal Umbrella as an extension of his content creation brand. Sypher and the Oni Studios team worked with industry-leading designers that brought Sypher’s vision to life. Every aspect of the collection, especially the messaging and design elements, was fueled by Sypher’s creative vision.

Metal Umbrella is more than influencer merch — it’s Sypher’s dream apparel brand. In the past, Sypher has partnered with various streamer merch distributors, but it didn’t feel authentic to his brand. He always felt limited in time and creativity and there was little control in the design, material and customer shopping experience. Metal Umbrella helped him break down these barriers. Metal Umbrella is the fresh start he’s been waiting for.

The first collection is reminiscent of everything that inspires Sypher. People connect with his content because of his dedication to being true to his own destiny. Being confident in who you are and your ability to connect and shape your own future are vital to his brand and his life.

"At the end of the day, Metal Umbrella is just another extension of me [SypherPK], from gaming to apparel. I'm equally as excited to see people's reaction to this release as I am when I post new Fortnite videos and people see my play-style and content. " - SypherPK

CREATING THE FIRST COLLECTION

Comfort and versatility were two must-haves when designing the Metal Umbrella brand. As a content creator sometimes streaming for 12 hours a day, Sypher wanted to focus on clothing that felt comfortable even on long days. It was important to the creator that the collection featured clothing that he could wear both on and off stream. The styling and design of the pieces were taken from Sypher’s early anime influence. The vibrant colors of the fabrics were inspired by Sypher’s never-ending passion to bring fun into everyday life.


"This is clothing that I would feel just as comfortable streaming for hours in as I would showing up to a party with some of my favorite people. My must-have pieces are the Metal Long sleeve and the Surface Print long sleeve in both black and white. They’re really cool, fit really well, and I love the design of them.” - SypherPK

 

CREATING THE SECOND COLLECTION

Following the success of Metal Umbrella's first collection, Sypher wanted to incorporate sleek, essential pieces to the brand's roster. After exploring with loud, anime-inspired pieces for the first collection, Sypher wanted to release low-key designs with thoughtfully-crafted details. The second Metal Umbrella collection, Dreams, explores more than just T-Shirts and Joggers. Sypher introduced a limited Puffer Jacket with an iconic Metal Umbrella wordmark pattern. Constantly pushing his boundaries and testing new categories, Sypher looks to continually explore with accessories and seasonal clothing. This second collection's theme was inspired by Sypher's drive to always keep Dreaming. Iconic messaging like "Don't Sleep On Your Future" and "Dream It, Achieve It" are reminders to always pushing boundaries.


"This is clothing that I would feel just as comfortable streaming for hours in as I would showing up to a party with some of my favorite people. My must-have pieces are the Metal Long sleeve and the Surface Print long sleeve in both black and white. They’re really cool, fit really well, and I love the design of them.” - SypherPK

Defy Destiny Hoodie

Too Young To Worry

$64.99

Defy Destiny Jogger

Too Young To Worry

$59.99

Mastering Bandana

Too Young To Worry

$14.99

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