Last week Shopify hosted the first ever Metal Umbrella (MU) pop up event. The event featured a panel where Ali "SypherPK" Hassan and Daniela Ali spoke about the creation and development of MU, as well as provided attendees a sneak peek of our next collection: “ESSENTIALS.” The following day, fans had a chance to shop the latest collections and meet SypherPK in person. The event was held at Shopify in L.A., a 1,600-square-foot space designed to encourage and facilitate the entrepreneurs of the future.
SypherPK repping the Metal Umbrella threads! The original visionary for the style of the MU brand, this loungewear represents the kind of clothes Sypher himself always wanted to wear.
SypherPK and Daniela, the founders and boss characters of Metal Umbrella. Sypher is the company visionary, responsible for crafting the direction and identity of each new clothing collection. Daniela is the company CEO. It’s because of her that everything remains organized, efficient, and on track with Sypher’s aspirations.
The entire venue was decked out in these clean Metal Umbrella decals!
Anticipation builds for the panel. One lucky fan came away with superbowl tickets!
Fans had a chance to shop Metal Umbrella in person!
Britt, part of the MU team, prepping a mannequin with Umbrella gear.
The scene has been set for the panel!
Awesome Creators like Stable Ronaldo made an appearance. He was one of many.